Celebrating Black Business Month With Laurencia Burt
Black Business Month is celebrated in the month of August to pay tribute to, support, and acknowledge business owners that make up the African American communities around the United States who have launched businesses locally, within their region, statewide, nationwide, and worldwide.
Today we salute Laurencia Burt, who is the founder and owner of Waist Deep Beauty Spa and The Brooklyn Sky Skincare Collection. As a skincare and beauty industry mogul, Laurencia developed a skincare line that wouldn’t require unnecessary steps to achieve flawlessly glowing skin. The Brooklyn Sky Skincare Collection features ingredients that can easily be understood, so there’s no second-guessing your choice to use the products. This collection features healthy and chemical-free items for every part of your body.
Being a mother and also having career experience as a Social worker, caring for others is built into Laurencia’s DNA. The mompreneur was sexually assaulted at work and once thought that her life was over on numerous occasions. To cope with the pain she decided to help others not give up, to love themselves and overcome. She launched her own skincare business as a role model to men and women that have been in a dark place.
Laurencia was recently featured in We Empower Magazine.
How did the business name come about? What is the difference between Brooklyn Sky and Waist Deep LLC? What are the similarities?
Laurencia: The business name Brooklyn Sky came about from our beautiful daughter who is our rainbow baby. She and I almost lost our lives through the process. She’s been such a light at the end of a very dark tunnel. We lost a baby two years prior to having her. I wanted to have something that is significant to pass down to my daughter and to my son. Being that she is our last child, I definitely wanted to do something more special for her.
The difference between the Brooklyn Sky Collection and Waist Deep is that the Brooklyn Sky Collection is a skincare and cosmetics line. Waist Deep LLC is an esthetics service program that provides body contouring, facials, and things of that nature. I also created my own CBD sugar scrub and coffee sugar scrub from the Waist Deep brand as well.
Congratulations! How does it feel to have your products in GNC and how did you get to this moment?
Laurencia: It is such a surreal feeling and humbling experience. I feel like I am not fully able to engage in it because I’m still working in the trenches, but I am so grateful and happy for the continuous love and support from the people I know and don’t know.
We’ve been doing extremely well. We’ve just launched officially in GNC and had quite a few sales. We will see what the numbers look like soon, but we definitely see everything selling out.
Also, we’ve been getting really great feedback about the Unicorn Dreams body butter and sugar polish. We are so excited about that, and this new opportunity and venture.
We’ve been educating the GNC staff about our products, what the benefits are, and the origins of how the business began. We pride ourselves on having less than 7–9 ingredients in our products.
Our products are vegan and cruelty free. These products are designed for women and men who may have sensitive skin, severely dry skin, eczema, or psoriasis or suffer with in-grown hair in their intimate areas. Our products are amazing and not just because I am the founder, but the products are amazing because a little goes a long way as far as our body butter. It last on your skin and everything we do is about quality. We make sure what you put on your body is healthy and smells amazing.
Our sugar polish is amazing as well. If you have dark spots on your skin, it helps to lighten those. You can also use the products if you do waxing around and on your intimate areas to reduce having ingrown hairs and such also if you want to exfoliate your skin to get rid of those dead cells on and all the yuckiness off to replenish your skin to keep it soft and smooth like silk. If you have stretch marks, the products help to lighten those. As well as reduce the appearance of cellulite if used properly and as directed.
I got to this moment by the grace of God. He’s opened doors and showed me the direction I need to go. I have amazing friends and family and people I’ve just met along the way who say the light in my eyes and truly wanted to help and have extended their time and resources to help me grow and be a better entrepreneur for the brand.
Also, Laurencia Burt has been featured in SwagHer Magazine.
What defines your Swag as an entrepreneur?
Laurencia: Continuous determination and not giving up on the vision God has given to me.
What do your clients mean to you?
Laurencia: Our consumers mean everything to our business. I’ve met people all over the world now; they love what the brand stands for, how the products help improve their skin health & the smell and feel of the products on their skin.
Does your business give back to your community? If so, in what ways?
Laurencia: We are working on partnering with NICU families and women of color who suffer from infertility, miscarriages, or the loss of a baby. We also provide a yearly Brooklyn Sky skincare package during the holidays.
What entrepreneurial tricks have you discovered to keep you focused and productive in your busy day-to-day schedule?
Laurencia: As an entrepreneur, I’m still learning tips & tricks. I struggle with time management due to wearing so many hats. I’m in the process of building a loyal and dependable team to help alleviate some of the load off of me. At this time, I create a daily to-do list and set reminders.
Our Black Woman Magazine sends our praise, a round of applause, and Epic Congratulations to this amazing entrepreneur. We look forward to more success coming to Laurencia Burt.
Learn more at https://www.brooklynskyco.com
Follow Brooklyn Sky Collection on Instagram @brooklynskyco. Join the text list to stay updated on everything.
If you are interested in selling your products with major retailers text RETAIL at 1–844–800–5260 to book a call or DM code word “retail” on IG: brooklynskyco
Brooklyn Sky Collection-Unicorn Dreams body butter & sugar scrub have launched in 5 GNC Stores in the Atlanta metro area. Here are some of the locations that would carry the products:
- GNC STORE: Highland Station, 4480-G South Cobb Drive Smyrna, GA 30080
- GNC STORE: Cascade Crossing, 3695-H Cascade Road Atlanta, GA 30331
- GNC STORE: Mableton Crossing, 4875 Floyd Road Ste. 302 Mableton, GA 30126
- GNC STORE: Chapel Hill Commons 4919 Flat Shoals Pkwy. Ste. 102 Decatur, GA 30034
- GNC STORE: Camp Creek Marketplace, 3755 Carmia Dr. SW Ste. 690 Atlanta, GA 30331
Check out Laurencia’s latest feature via BIZBoost News.
Photography by AZU Studios